David Croft is Sustainable Development Director for Diageo, the global drinks company, where he is responsible for their work on environmental and social sustainability around the world, working with farmers, communities and manufacturers within an international supply network alongside Diageo's global manufacturing and marketing teams. Diageo works closely with farmers in many countries, developing new supply networks to support local manufacturing.
Previously with Waitrose, Kraft Foods, Cadbury and the Co-operative Group, David's roles included leading technical, marketing and sustainability functions in quality, safety, brand marketing, sustainability, and sustainable agriculture. He has led large multi-stakeholder partnerships on sustainable agriculture and development, working with farmers, governments and NGOs locally and internationally in numerous initiatives to improve supply chain standards and sustainable agriculture across the food sector.
David is also a member of the Food Ethics Council, and the Scottish Food Commission, and has contributed significantly to the development of the sustainable products market, launching new products and ranges, through marketing campaigns and supply chain development.